Who Really Needs Data?

It is important to emphasize the distinction between those who need data and those who need knowledge. While farmers, local government, rural residents, tourists and many other economic actors may be interested in data, they are not the actual users of data. For them, it is more important to use knowledge than to deal with raw data. This distinction requires the existence of a group of specialists or mediators. They help with data analysis and transform it into applicable and useful knowledge. An important aspect of this process is transparency. It is essential that the process of generating knowledge from data is transparent and clearly documented. The quality of input data also plays a key role and must be verifiable.

In the future, the question is: "Is it possible that artificial intelligence (AI) can replace this group of mediators?" Nowadays, AI is often used as a tool for specific tasks. However, it is insufficient to manage the entire process of agricultural production without the presence of experts. A key question for the future is how AI can ensure transparency in the decision-making process and how it can justify its decisions.